Step into the world of Soho, where beauty meets community, and wellness intertwines with confidence. Founded over two decades ago by Esther, a visionary Korean American entrepreneur, Soho began as a modest nail salon in Caldwell, NJ.

Since its humble beginnings, Esther's dedication and passion have transformed Soho into a thriving sanctuary offering a wide array of services, from luxurious nail treatments and lash enhancements to expertly crafted eyebrows and scalp treatments.

At the heart of Soho's success lies Esther's unwavering commitment to fostering a sense of belonging within her community. With kindness as her compass, she has cultivated a space where clients feel not only pampered but also valued and understood.

Behind the scenes, Esther is joined by her daughter Christina, a dedicated partner in shaping and expanding the Soho brand. Together, they form a dynamic mother-daughter duo, united in their mission to empower women to feel confident, beautiful, and healthy. Through their collaborative efforts, they strive to elevate the Soho experience, ensuring that every visitor leaves feeling renewed, rejuvenated, and ready to conquer the world.

At Soho, beauty and wellness converge, offering a holistic approach to self-care that goes beyond surface-level treatments. Both Esther and Christina believe that true beauty radiates from within, and they are committed to helping every woman who walks through their doors discover her inner glow. With Soho as their canvas, they invite you to embark on a journey of self-discovery, where beauty, community, and well-being intertwine to create an experience that is nothing short of transformative.